Be Seen On The Web

There are probably no three words in the English language more confusing to more people than "Search Engine Optimization." Just what is it and why is it so important?

Wikipedia defines search engine optimization as "the process of improving the volume and quality of traffic to a web site from search engines via 'natural' ('organic' or 'algorithmic') search results for targeted keywords."

Boy, that's about as clear as mud!

Fortunately, at Smyth Website Design, we understand why SEO is so important for a website - in short, to help drive traffic to your website for all the right reasons, resulting in more sales or business for you, the business owner - and we know how to do it, and how to do it correctly. We know not only what will help your websites ranking in the search engines, we know what will hurt it.

• Search Engine Optimization is an on-going process - doing it "all at once" can hurt more than it can help, and could result in your website being penalized, especially by Google
• The importance of focused, well-written content
• The importance of inbound, quality links
• The importance of site maps and well-structured links within your site
• Keyword density is NOT keyword stuffing
• Which meta tags are really important
• The need for straight HTML, CSS and fewer "bells and whistles" like JavaScript and Flash

Since SEO is an on-going, ever-changing science, that is all just the beginning. And we keep up with it, so you don't have to.